The Great Room workspaces to be rebranded as Industrious
The rebrand comes 4 years after US-headquartered Industrious– now a unit of CBRE– acquired homegrown The Great Room in May 2022. CBRE obtained complete control of Industrious in January 2025.
The move will merge Industrious’ Asia Pacific (Apac) places, formerly running under The Great Room, into its global network, the firm claimed in a June 17 release.
” Establishing a single global brand combines our group and members around the primary values that have always specified us: costs friendliness, stunning layout, and a true sense of belonging,” includes Gentry Long, head of state of Industrious.
Real estate under hospitality-led workplace dealer The Great Room– spanning Singapore, Hong Kong, Bangkok and Sydney– will run under the Industrious label, starting July 1.
” At the core, The Great Room and Industrious share the similar idea that work should really feel human,” claims Su Anne Mi, handling supervisor for Industrious Apac and co-founder of The Great Room. “That approach is what defined The Great Room across Apac, and it continues under the Industrious brand.”
Industrious plans to expand its Apac folder by more than 50% over the next year, including the starting of 3 new locations in Singapore this year. The pipeline is part of a wider global growth, with the company aiming to open over 60 brand-new places worldwide in 2026.
The Great Room also presently runs two areas in Sydney, Australia; two in Bangkok, Thailand; and one in Hong Kong.
The three brand-new areas slated to start in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Roadway, and Stamford Place and Stamford Road.
The Great Room currently runs seven locations in Singapore, including workspaces at One George Road in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Roadway.
