APAC Realty expands ERA franchise into Hong Kong

According to Marcus Chu, Chief Executive Officer of APAC Realty, the group’s entrance right into Hong Kong comes with a “calculated and appropriate time, amidst restored capitalist trust and boosting market view”.

With this development, APAC Realty’s system are going to grow to more than 21,900 advisors across 14 Asia-Pacific countries. The Hong Kong franchise business– ERA Hong Kong Morning Dragon– are going to be led by Michelle Chan and Benny Wong, both skilled experts with around 3 decades of knowledge in banking and cross-border real estate.

Singapore-based real estate companies APAC Real estate, via its subsidiary brand ERA, has signed a franchise arrangement with Hong Kong– managed property and financial services firm Hong Kong Morning Dragon Company (HKMD).

Hong Kong’s property market has been showing indicators of recovery this year, sustained by the elimination of property stamp responsibilities, reducing home loan fees and improving price.

ERA HKMD’s Chan says the partnership “mirrors our commitment to staying in the lead of sector trends and strengthening our competitive advantage”. She adds that ERA’s universal platform will assist the business better address the evolving needs of Hong Kong buyers.

Chu includes that the expansion will make it possible for APAC Realty to better offer clients wanting to expand their property profiles beyond Singapore. “The combination of global consistency and local insight will certainly steer our success throughout the region,” he states.

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Under the agreement declared on Oct 28, HKMD will most likely hold in service civil liberties over ERA registered member broker workplaces in Hong Kong for a three-year term beginning Jan 1, 2026. APAC Realty preserves the choice to renew the contract for an additional three years, based on certain legal predicaments.